1. Introduction

This Privacy Policy explains how happiness-toys.com (“we,” “us,” or “our”) collects, uses, and protects your personal information when you use our website or services.

2. Information We Collect

We may collect:

  • Personal Identifiers: Name, email, shipping/billing address
  • Payment Information: Credit card details (processed securely via PCI-compliant services)
  • Technical Data: IP address, browser type, device information
  • Usage Data: Pages visited, products viewed
  • Communications: Customer service inquiries, survey responses

3. How We Use Your Information

Your data helps us:

  • Process orders and deliver products
  • Improve our website and services
  • Prevent fraud and enhance security
  • Send marketing communications (with consent)
  • Comply with legal obligations

4. Information Sharing

We only share data with:

  • Service Providers: Shipping carriers, payment processors
  • Legal Authorities: When required by law
  • Business Transfers: In case of merger/acquisition

5. Cookies & Tracking Technologies

We use:

  • Essential Cookies: For site functionality
  • Analytics Cookies: To understand user behavior
  • Marketing Cookies: For personalized ads (opt-out available)

Manage preferences via your browser settings or our Cookie Policy at happiness-toys.com/cookies.

6. Data Retention

We retain your information:

  • As long as your account is active
  • As required by law (e.g., tax records)
  • Until no longer needed for business purposes

7. Your Rights

Depending on your location, you may:

  • Access, correct, or delete your data
  • Opt-out of marketing communications
  • Restrict or object to processing
  • Request data portability

Submit requests via your account or happiness-toys.com/privacy-requests.

8. Children’s Privacy

We do not knowingly collect data from children under 13 without parental consent.

9. International Transfers

Data may be transferred to and processed in countries outside your residence.

10. Security Measures

We implement:

  • Encryption (SSL technology)
  • Secure payment processing
  • Regular security audits

11. Policy Updates

We may update this policy. Changes will be posted at happiness-toys.com/privacy-policy.

12. Contact Us

For privacy questions, visit happiness-toys.com/help-center.